Free Link Builder

Build a tracking link you can trust.

Create a clean campaign URL with consistent UTM parameters. Use it for emails, ads, social posts, QR codes, print pieces, partner links, and anywhere else you control the link.

Build a free tracking link

Learn how tracking links work

No account required.

Build your tracking link

Create a clean campaign URL with consistent UTM parameters.

Your Tracking Link

Copy your link and use it anywhere.

Start filling in the form to preview your link.

Want to save links, create branded short URLs, and generate QR codes?

Start using Waytrace

Why it matters

Better reporting starts with better links.

Tracking links help your analytics tools understand where traffic came from, what campaign it belonged to, and which specific placement someone clicked. Without that structure, your reports may still collect traffic, but the story becomes harder to trust.

A clean tracking link gives each campaign a clearer beginning. It helps answer questions like:

Which email drove this traffic?
Which social post worked best?
Which QR code was scanned?
Which ad, button, or placement performed better?
Which campaign should this visit be connected to?

The link may feel like a small detail.

It is not.

It is the connection between the work you launch and the data you review later.

Anatomy of a tracking link

Two main parts: the destination and the campaign details.

The destination sends someone to the right page. The campaign details tell your analytics tools how that visit should be understood.

Example tracking link

https://example.com/spring-sale?utm_source=klaviyo&utm_medium=email&utm_campaign=spring-sale&utm_content=header-button&utm_term=running-shoes

1Landing pageRequired

https://example.com/spring-sale

This is the page someone visits after clicking the link.

2SourceRequired

utm_source=klaviyo

Source tells you where the traffic came from.

klaviyofacebookinstagramlinkedingooglemailchimp

3MediumRequired

utm_medium=email

Medium tells you what type of channel the traffic came through.

emailpaid-socialorganic-socialsmsprintreferral

4CampaignRequired

utm_campaign=spring-sale

Campaign groups related links under the same marketing effort.

spring-saleproduct-launchdonor-appealblack-fridayevent-promo

5ContentOptional

utm_content=header-button

Content is optional. Use it when you need to tell similar links apart.

header-buttonfooter-linkimage-adtext-linkversion-a

6TermOptional

utm_term=running-shoes

Term is optional. Most often used for paid search keywords or platform-specific details.

running-shoes

The foundation

The three fields that matter most.

Most campaign links start with three core values.

Source

Where the traffic came from.

Medium

What kind of channel it came through.

Campaign

What larger effort the traffic belongs to.

Content and term can add helpful detail, but source, medium, and campaign are the foundation. When those values stay consistent, your reporting becomes much easier to read later.

Where to use it

If you control the link, track it.

Any link you create for marketing can usually be tracked.

The point is not to add complexity.

The point is to avoid guessing later.

Email newsletters
Paid ads
Organic social posts
Social profile links
QR codes
Print pieces
Event signage
Direct mail
Email signatures
Guest posts
Sponsored content
Partner promotions
Podcast descriptions
Sales materials

Branded short links

Clean links are easier to use.

Tracking links are helpful, but they can get long quickly. That is where branded short links and QR codes help. A branded short link gives you a cleaner URL to share while keeping the campaign structure behind it.

Especially useful for:

Print materialsEvent signagePackagingQR codesPodcastsPresentationsSocial bios

Long tracking link

https://example.com/spring-sale?utm_source=klaviyo&utm_medium=email&utm_campaign=spring-sale&utm_content=header-button

↓

Branded short link

waygo.to/spring-sale

The short link is easier to use. The tracking still does its job.

Where Waytrace fits

Build the link here. Keep the system in Waytrace.

The free builder is useful when you need one clean tracking link. Waytrace is for the work that comes after that.

Save every campaign link
Reuse consistent source, medium, and campaign values
Create branded short URLs
Generate QR codes
Organize links by workspace, client, brand, or campaign
Search campaign history
Keep tracking structure consistent across a team

The free builder helps you create a link.

Waytrace gives your campaign links a place to live.

View pricing

Learn how tracking links work

Frequently asked questions.

1What is a tracking link?

A tracking link is a URL with extra campaign information added to it. That information helps analytics tools understand where a visit came from and which campaign it belongs to.

2What are UTM parameters?

UTM parameters are the campaign details added to the end of a URL. Common UTM parameters include source, medium, campaign, content, and term.

3Do tracking links change the page someone visits?

No. A tracking link still sends people to the same landing page. The added parameters simply help your analytics tools understand the visit.

4Do I need all five UTM parameters?

No. Most links only need source, medium, and campaign. Content and term are optional, but they are useful when you need more detail.

5When should I use a branded short link?

Use a branded short link when the full tracking URL is too long, too messy, or too visible. They are especially helpful for print, QR codes, events, social bios, packaging, and offline campaigns.

6Does the free builder save my links?

No. The free builder creates a tracking link you can copy and use. To save links, create branded short URLs, generate QR codes, or keep campaign history, use a paid Waytrace plan.

Give every campaign a clean beginning.

Build a tracking link for free, or bring your campaign tracking into one consistent system with Waytrace.