Choose the right foundation for your campaign links.

Yes. The free builder lets you create clean tracking links without an account.

Links created with the free builder are not saved. A paid Waytrace plan adds a persistent tracking foundation, saved campaign history, branded short URLs, dynamic QR codes, measurement, and other campaign-management tools.

A paid plan turns individual tracking links into a system you can return to.

You can save and search campaign links, reuse consistent tracking values, create branded short URLs and dynamic QR codes, connect measurement data, and keep a record of what was created over time.

Professional is designed for one marketer. Team adds shared workspaces, users, and branded domains. Enterprise adds bulk production, advanced workflows, and custom infrastructure.

Yes. You can connect Waytrace with GA4 so available campaign data from Google Analytics can be viewed alongside the links that generated it.

This makes it easier to connect the tracking structure you created before the click with what visitors did after arriving on your site.

Yes. Paid plans create dynamic, trackable QR codes.

You can change where a QR code points without changing or reprinting the QR code itself, which is especially useful for packaging, print materials, signage, and other physical campaigns.

Professional and Team are designed to support normal campaign use without requiring you to count every link or QR code you create.

Unusually high-volume workflows may require an Enterprise plan so the infrastructure and usage model can be matched to the workload.

A workspace is a separate tracking environment with its own campaign links, saved values, history, and settings.

Agencies commonly use a workspace for each client. In-house teams may use separate workspaces for brands, business units, or other distinct marketing operations.

A branded domain is the domain used for your short links.

Instead of using a generic shortening service, you can connect a domain associated with your brand and create links such as waygo.to/example.

No. Waytrace works directly from the main dashboard.

The WordPress integration is included with paid plans for marketers who also want to create and manage Waytrace links while working inside WordPress.

Yes. You can move between Professional and Team as your needs change.

If you outgrow the standard plans or need bulk production, custom users, additional workspaces or domains, API access, packaging workflows, or other advanced requirements, you can move to Enterprise.

No. Enterprise is based on workflow complexity, not company size.

It may be appropriate for any organization that needs high-volume link or QR production, spreadsheet-based bulk creation, packaging workflows, A/B destination testing, API access, advanced permissions, custom domains, or implementation support.

If you cancel, your subscription will not renew at the end of your current billing period.

You will lose access to paid Waytrace management features when your subscription ends. See our cancellation policy for details about how saved links, branded short URLs, and QR codes are handled after your account becomes inactive.

Yes. If Waytrace is not the right fit, contact us within 14 days of your first purchase to request a refund.